Pasona Headquarters Tokyo Otemachi

Branding and creativity

Personnel dispatch company Pasona Group Inc. moved its headquarters into a renewed building near Tokyo Station, in the Otemachi district. The so-called “Otemachi Bokujo” host around 60 animals of eight species, including cattle, goats, flamingos, owls and an alpaca.

Like in the Noha’s Ark, the animals share this space in peaceful cohabitation. Human staff takes care of the animals entertained and clean up after them. The farm also offers seminars on dietary education, ice cream-making lessons, seminars on dairy farming and other events, allowing participants to interact with the animals. Featuring the farm creatures, Pasona hopes to attract the interest in careers in agriculture and dairy farming, thus forming the future ranchers. For this reason, children are the main targets of this impressive project.

Designed by the international architectural firm Richard Bliah Associates, this project involved the need to solve many difficult challenges, such as bringing the animals at the top of a building in a dense urban area, or the disposal of animal’s stool. Besides the impressive ranch, R.B.A. designed 57.000 sqm of offices, shops, workshops, gym, event and multipurpose spaces, distributed along the 13 floors of the building.

Pasona’s mission is to create a society in which each person can balance work and life. Yasuyuki Nambu – Pasona Group CEO – founded this company in 1976. “At that time” – he explains – “people had no alternatives: be a regular worker, and exploited for the rest of your life”. By offering to workers more choice and flexibility, Pasona created the so-called freeters and changed radically the Japanese society.

YEAR

  • 2017

SIZE

  • 57,000 sqm

LOCATION

  • Tokyo

CLIENT

  • Pasona Group Inc.

GENERAL CONTRACTOR

  • Nomura Co. Ltd.

PROJECT BY

  • Richard Bliah Associates

ROLE

  • Matteo Belfiore - Office Director

TEAM

  • Richard Bliah, Tomofumi Maruyama, Matteo Belfiore, Kentarou Tsuji, Fan Guo, Ryoji Nishijima

STATUS

  • Completed

SERVICES PROVIDED

  • Matteo Belfiore - Interior design

PHOTOS

  • Lorenzo Barassi