White Paper on Design after COVID19

How will our daily life resume after the pandemic? The unedited “White Paper”, entitled “DesignTech for Future”, collects the contributions of thirteen experts on the role of post-COVID19 design.

MBA+D is proud to participate in the Design Force promoted by #DesignTechHub – the first hub for technological innovation based at MIND Milano Innovation District – to overcome the emergency and revive the Italian economy. Sustainability, technology and flexibility are the keywords that emerge from this study.

➥ Go to this website and click “download white paper”: https://thedesign.tech

Here is the official press release

Design and Innovation: the Design Force is ready to plan the future.

Companies in different sectors are at work to overcome the emergency situation and relaunch the economy.

Two months of lockdown in Italy have challenged the established models of habitat, presenting the opportunity to transform the future of design and relaunch the economy. In a difficult time for the Italian peninsula and for the entire world due to the prolonged medical crisis, the first hub for technological innovation in the design sector starts exactly from Milan, thanks to the DesignTech project and it will rise within MIND Milano Innovation District. Planned by Hi-Interiors, DesignTech has mobilized a large task force of sector to define the outlines of the new world we live in. It brought together some of the most important national and international architecture and design firms, alongside with professionals and reference companies in their respective areas of application, with the goal of redacting a pragmatic document for the restart, to be handed to society and institutions. The document synthesizes how the project, together with technological innovation, can have a role in the overcoming of the health and economic crisis.

An unprecedented “White Paper” entitled “DesignTech for the Future” on the role of design post Covid developed through 19 themed work groups made of experts and professionals of different sectors, united in a common effort of tracing guide lines and concrete starting points (in the short, medium and long period) for possible solutions that  can integrate design and technology to transform the different spaces where our daily life will restart. From real estate to education (and research), from living (also for more fragile targets and co-living solutions) to office spaces, with the specific variation of the banking world; from places of health to restaurants, from the retail world to the one of hospitality, all the way to focusing on mobility, on social innovation and on supply chain, with particular attention to public spaces. And in the most recent reflection on wellness, design of behaviors and virtual twin.

Given the central role of design in the public discussion on phase 2, we have been called to action to imagine the future of spaces, to rapidly plan a return to safety in what will be our new daily life” – states Ivan Tallarico, CEO of Hi-Interiors and promotor of the ini2a2ve.

With this crisis, according to Hi-Interiors, all critical issue and limits of architecture, environments and objects have come to surface, sometimes in dramatic ways. In many cases they have turned out to be completely unsuitable to deal with events that, although unforeseeable per se and for the size of their impact, surely reflect the deep changes that the world has ever more rapidly sustained (and that will occur with more frequency in the future).  The majority of these caused by men, by evidently obsolete models. We have now the opportunity to establish the core basis to shape the future with a more mindful vision and to rewrite spaces, environments and objects of tomorrow in a truly and finally new way, to improve daily living. But also, to rethink human settlements, making them more functional, contemporary, innovative and human. We have the opportunity to transform this crisis into a new great beginning for the planning culture with an important social, redeeming function; or at least able to contribute considerably to a better planet.

Sustainability, technology and flexibility are among the most suggested points of view   that design should consider (besides the specific needs of its own disciplines). In this consideration, the White Paper offers content and proposals to the Italian system, institutions and entrepreneurial world. Content and proposals developed by the special task force distributed among the following workgroups, each of them coordinated by participating firm or company:

  1. Real Estate > curated by Lendlease, in collaboration with Giuseppe Tortato Architetti and GET
  2. Living > curated by Pininfarina Architecture

2.1 Senior Living > curated by Korian

2.2 Co-living > curated by Matteo Fantoni Studio

  1. Office > curated by DEGW/Lombardini 22, in collaboration with Workitect
  2. Healthcare > curated by Binini Partners, in collaboration with Centro Medico Santagostino
  3. Restaurant > curated by Lai Studio, in collaboration with Food Lifestyle
  4. Retail > curated by Piuarch
  5. Banking > curated by MBA+D Matteo Belfiore Architecture + Design
  6. Hospitality > curated by Zaha Hadid Architects, in collaboration with Progetto CMR
  7. Public Spaces > curated by Progetto CMR
  8. Mobility > curated by MIC Mobility in Chain
  9. Supply Chain > curated by PwC Italy | Operations
  10. Social Impact > curated by PwC Italy | New Ventures | Innovation
  11. Education > curated by School For Dreamers, in collaboration with International Experiential School, Fondazione “Educatori del terzo millennio” and Generation Warriors

13.1 Learning & Research > curated by Six Ideas Learning, in collaboration with Lombardini22

  1. Wellness > curated by Technogym
  2. Behavioral Design > curated by Il Prisma, in collaboration with Professor Carlo Galimberti and the Designer Luciana Gomez
  3. Virtual Twin > curated by Dassault Systèmes

PPAN communication and networking for the built, of Paola Pierotti and Andrea Nonni, is the media partner of the initiative and coordinator of the White Paper.

The White Paper, available at www.thedesign.tech, gathers the contributions of all participating architecture and design firms to offer an outlook on the state of art, on the guidelines of the relationship between public and private sectors and most of all, operative solutions.

In this context DesignTech Hub is well positioned to facilitate the collaboration along all the value chain and to promote the development of open innovation programs, showcasing the resources within Milan and MIND for those startups that want to accelerate their growth and for businesses looking for innovation.

Milano, June 4th 2020


Ghénos Communication

Milan – Barcelona – London


[email protected]









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